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Crafting Beauty Creates Fragrance Collection with The Heart Company

Heart-shaped bottles help spread a message of kindness and love.

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By: Marie Redding

Senior Editor, Rodman Media


Crafting Beauty, the luxury private label and packaging company, has produced The Heart Company’s first fragrance collection. 

Co-founders Kristina Rasmussen and Imke Norden founded The Heart Company with the philosophy to spread love, kindness, positivity and good vibes. Crafting Beauty incorporated this philosophy into the new vegan collection, which includes eight fragrances. 

Crafting Beauty, led by François Damide, founder & CEO, and Marie Laurence de Chaunac, managing director, specializes in designing and manufacturing bespoke scented products ranging from personal and home fragrance to bath and body products.

Damide spoke to us about designing glass fragrance bottles in the feature, Transforming Glass for Fragrances and Skincare.

A ‘Feel-Good’ Vegan Fragrance Collection

Each fragrance in The Heart Company’s ‘My Perfume Lovestory’ collection has a “feel-good name”— Happiness, Positivity, Kindness, Good Vibes, Me Time, Love, Valentine’s Love, and Wedding Love.

The fragrances are made in the USA from globally sourced ingredients. Each scent is a mood-enhancer, surrounding users with a sense of comfort and well-being.

The collection is now available on Amazon. 

Heart-Shaped Bottles & Engraved Caps

Crafting Beauty reached out to its exclusive network of experts to produce the creativley designed packaging.

Each fragrance is in a heart-shaped bottle, topped off with an engraved clover leaf cap.

The vibrant pastel-hued boxes also share a positive message.



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by THE HEART COMPANY® (@theheartcompany.co)

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